卡迪罗拉赞助足球和自行车赛事

信息来源： 发布日期：2012-08-17 点击:次

CALDIROLA AND SPORT: SOCCER AND CYCLING FOR A CHAMPION'S SEASON

    卡迪罗拉与运动：足球与自行车

 
An important development in Caldirola's previous sponsorship contracts: Sports sponsorship has once again made its entrance into the official marketing and communication strategy of the company with new contracts as official sponsor and exclusive wine supplier to A.C. Milan as well as a partnership with F.C. Internazionale
卡迪罗拉在之前的赞助合同中又有了更进一步的重要发展：卡迪罗拉再一次以体育赞助商进入了官方市场，并以此为战略与A.C米兰足球俱乐部和国际米兰俱乐部签订了新的赞助合同，成为A.C米兰和国际米兰的唯一官方指定葡萄酒供应商。

The big news for the spring of 2011: Caldirola's sponsorship of the 94th edition of the Giro d'Italia.
2011年春季的重大新闻：卡迪罗拉成为第94界环意大利自行车赛的赞助商。



       

                      （环意大利自行车赛）

Vinitaly, 7th -11th April 2011 – Casa Vinicola Caldirola demonstrates its continuously growing interest in sports sponsorship through its partnerships with important international soccer clubs such as A.C. Milan and Inter. In addition to these partnerships, Caldirola will also have a major presence during the next edition of the Giro d'Italia – a fitting moment, considering that the‘pink' cycling race is also celebrating the 150th anniversary of the Unification of Italy.
2011年4月7号-11号：国际葡萄酒展： 卡迪罗拉公司通过与国际著名的足球俱乐部A.C米兰和国际米兰的赞助合作关系表现出了对体育方面持续的热情。在与这两个足球俱乐部合作的同时，卡迪罗拉在下一届的环意自行车赛中也将隆重出席。这将是一个非常适宜的时间，这项“粉红”环意自行车赛也是庆祝意大利150年的统一。

At each of the 21 legs of the Giro, beginning on Saturday, 7th May and ending on Sunday 29th May, Casa Vinicola Caldirola will be personalizing the winner's podium with the LaCacciatora logo, the company's best known and best-selling product range. Furthermore, the winners will toast their victory with a 3 liter bottle of spumante Pinot Chardonnay Brut, both of which will feature the Caldirola and La Cacciatora brands. Last but not least, the sparkling Prosecco Galla Caldirola and the Pinot Chardonnay Galla Caldirola will be served in the hospitality areas of the Giro d'Italia and will be accompanied by a limited edition offering of Riesling IGT and Pinot Nero IGT La Cacciatora.
To celebrate the occasion, the company has produced 20,000 bottles which will be distributed on the shelves of some of Italy's most important retail supermarket chains. The bottles will be embellished with a pink and black label featuring the elegant profile of a mountain where, thanks to the recent licensing agreement, the Giro d'Italia logo will be printed.

这项比赛将于5月7号到5月29九号之间举行，Casa Vinicola 卡迪罗拉将用公司最畅销和最被人熟知的LaCacciatora的标志来布置获胜者的领奖台。另外，获胜者还将用3升的瓶装的spumante Pinot Chardonnay Brut来庆祝他们的胜利。最后，Prosecco Galla Caldirola和Pinot Chardonnay Galla Caldirola将与限量的Riesling IGT and Pinot Nero IGT La Cacciatora.出现在环意自行车赛的待客接待处。为了庆祝这场盛事，卡迪罗拉公司生产了2万瓶红酒，将分销在意大利最重要的一些零售超市内。按照近期达成的协议，优美的群山环绕的红黑环意自行车赛的标志将印在这些瓶身上面。
   
              

      (AC米兰足球俱乐部）                  （国际米兰足球俱乐部）

These activities are an excellent opportunity to affirm Casa Vinicola Caldirola's relationship with its home market. With the sponsorship contracts in place and the resulting high level of visibility that the company will have in Italy's most important cycling race, it's presence will be seen in 17 regions, over 60 provinces and more than 550 municipalities in the country, thus reinforcing Caldirola's philosophy so clearly expressed in the pay off “Vini d'Italia” that generally accompanies its logo.
The agreements also guarantee the same high level of visibility during other classic Italian cycling races to be held this year, such as the Strade Bianche (5th March), the Tirreno Adriatico (9-15 March), the Milano-Sanremo (19th March), the Gran Piemonte (13th October) and the Giro di Lombardia (15th October).
这些活动都是卡迪罗拉品牌在自己家乡得到加强和巩固的绝好机会。因为公司签订的与这场高关注度的合同和赞助关系，卡迪罗拉也将得到极大的曝光度。它将出现在17个地区，60多个省以及这个国家的550多个自治区。这样卡迪罗拉在葡萄酒展上的标志就得到了非常好的加强与展示。在今年举行的其他自行车赛事上，卡迪罗拉同样达成了一样的协议，所以这个品牌在以下赛事都会出现：3月5号举行的Strade Bianche，3月9号-15号的the Tirreno Adriatico、3月19号的the Milano-Sanremo、10月13号的, the Gran Piemonte以及10月15号的the Giro di Lombardia。

Still in the area of sports sponsorhip, Casa Vinicola Caldirola has renewed its agreements with A.C. Milan as exclusive wine sponsor and with F.C. Internazionale. Both agreements foresee the supply of Caldirola and La Cacciatora wines in the hositality areas of the Meazza stadium as well as high visibility at the Milanello stadium and sports centers. The agreements also foresee the brand's presence in the Appiano Gentile sports centers.
In addition to all of these sponsorship activities, on each Sunday that the championship matches take place, Caldirola will be featured exclusively on the mega-screens of the San Siro Stadium with its “Caldirola Chorus”. The “Caldirola Chorus” presents the company's three best-selling wines of the La Cacciatora product range with a voice coming from off the pitch as though it were presenting the soccer players. The chorus will be sung using the type of language typical of sports fans and stadium choruses.
在体育赞助商这一方面，卡迪罗拉公司重新签订了与A.C米兰和国际米兰的独家葡萄酒赞助商的协议。这些协议都规定Caldirola and La Cacciatora会出现在Meazza和Milanello球场以及运动中心。除此之外，每周日的冠军赛上，Caldirola将以“Caldirola Chorus”的形式独家出现在圣西罗球场的电子显示屏上，“Caldirola Chorus”代表了公司La Cacciatora系列产品中最畅销的三种酒，同时显示屏上也会出现足球运动员。合唱将会用足球迷的独特语言在体育馆唱出来。

In order to celebrate Caldirola's sponsorship of these two important Milanese soccer clubs, the company has created the Linea Armonia as a part of the La Cacciatora brand product range: a range of h
为了庆祝卡迪罗拉与米兰最大的两大足球俱乐部签订赞助合约，公司将推出Linea Armonia作为La Cacciatora品牌的系列产品。

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