卡迪罗拉和AC米兰俱乐部：继续保持合作伙伴关系

信息来源： 发布日期：2012-04-10 点击:次

Agreement signed during a meeting with Adriano Galliani at Caldirola’s Head Office

卡迪罗拉公司总部与AC米兰俱乐部总裁Adriano Galliani在会议中签署了该协议

CALDIROLA AND AC MILAN: THE PARTNERSHIP CONTINUES

卡迪罗拉和AC米兰俱乐部：继续保持合作伙伴关系

Caldirola has once again renewed its sponsorship of the ‘rossonero’ soccer club, AC Milan, for the season 2011-2012 as Official Partner of the Club. The agreement will guarantee strong visibility for the company both inItalyand in foreign markets in an effort to consolidate the company’s brand, whilst at the same time offering important networking opportunities with the Club’s commercial partners during AC Milan’s home matches.

卡迪罗拉再次签约并赞助“红黑军团”AC米兰足球俱乐部。成为其2011至2012年度意大利足球甲级联赛赛季官方合作伙伴。该协议将保证本公司在意大利和海外市场的知名度，并以此来巩固和加强公司的品牌效应。与此同时，公司还将在AC米兰主场比赛期间与俱乐部的各商业合作伙伴建立联系，寻找合作机会。

Missaglia, 14 ottobre 2011 - Caldirola and sport: two worlds, inextricably linked, that can be described as a tradition at this point in time, and strengthened by the numerous successful sponsorship agreements that have taken place between the company and the worlds of cycling and soccer. And so, once again, the agreement to join AC Milan as its Official Partner, which has been renewed, once again, for the 2011 - 2012 season.

米萨利亚,2011年10月14日―卡尔迪罗拉和运动是有着千丝万缕联系的两个世界，卡迪罗拉通过多次赞助世界级自行车赛和足球联赛成功的加强了其品牌知名度。而这个时间点，可以作为一个传统来描述―卡迪罗拉再一次续签成为AC米兰的官方合作伙伴，时间为2011-2012年赛季。

In the wake of the excellent results achieved during the last soccer season, Casa Vinicola Caldirola is once again focusing on the partnership with the ‘rossonero’ soccer club, AC Milan, in order to strengthen the ‘La Cacciatora’ brand and its product range. The company’s aim is to increase its presence in the international market-place.

在最后的足球赛季期间取得优异成绩之后，为了巩固‘La Cacciatora’这个品牌和它的产品范围，卡迪罗拉酒业有限公司再一次把它的焦点放在了与“红黑军团”AC米兰足球俱乐部的伙伴关系上面，公司的目标是提升其品牌在国际市场的存在。

The agreement was signed on 14 October2011 ina meeting attended by Adriano Galliani, AC Milan’s Managing Director, and Michele Radaelli and Luigi Maggioni, Casa Vinicola Caldirola’s  Managing Director and Commercial Director respectively.

该协议签订于2011年10月14号，AC米兰足球俱乐部行政总裁阿德雷亚诺.加利亚尼和卡迪罗拉酒业有限公司的行政总裁迈克尔.拿德利以及商务总监路易吉.马季奥尼与会并共同见证签署该协议。

Caldirola will once again benefit from a great amount of visibility at the Meazza San Siro stadium - with LED screens on the sides of the pitch, the “A breath of D.O.C.G” advert on the pitch’s megascreen, the company’s logo on the backdrop used for local TV interviews, as well as during wine-tastings of a selection of wines from the “ArmoniaLa Cacciatora” product range reserved for VIP guests in the hospitality areas.

卡迪罗拉公司将再一次因梅阿查新圣西罗球场的强有力的曝光率而受益，球场两侧的LED大型屏幕上面，都将出现这样的广告：“一丝来自优质法定葡萄酒产区的味道”。公司的商标作为背景用作当地电视台采访；葡萄酒类品尝会期间，贵宾接待区也会预留一个“ARMONIA LA cacciatora”产品系列。

The company’s logo will also be visible at theMilanelloSportsCenter, and on the soccer club’s  house organ, as well as on other communication material; postcards of the team, press releases and media campaigns.

公司的标识也将出现在米兰内罗体育中心和AC米兰俱乐部；人们也能在其他宣传材料例如球队的明信片，新闻发布会和媒体宣传等地方见到卡迪罗拉的商标。

Interesting advantages will also be available for Casa Vinicola Caldirola itself, among which reserved seats for the “A Series” and Champions League matches, as well as the opportunity to involve some of the players in corporate or promotional events.

这些优势也提供给卡迪罗拉酒业有限公司本身—"意甲联赛"和冠军联赛的比赛都将为其保留席位，同时也有机会涉及一些球员的企业活动或促销活动。 

“To continue to be an Official Partner of a company with AC Milan’s professional status is an exceptional opportunity for Caldirola,” states Michele Radaelli, Managing Director of Casa Vinicola Caldirola “not only in terms of prestige and visibility, but also in business terms, as the partnership allows us to increase brand awareness for our most important brands and product ranges in Italy and internationally, whilst at the same time creating invaluable and exclusive opportunities for dialogue with our retail partners”.

“与AC米兰专业的球队继续维持官方合作伙伴的关系，对于卡迪罗拉来说是一个特殊的机会与挑战。”卡迪罗拉酒业有限公司的行政总裁—Michele Radaelli说道，“这在信誉与品牌的加强，以及业务层面的发展都是很好的机会。这样的合作伙伴关系使我们在意大利和国际市场能够扩大我们产品范围，提升品牌知名度，同时为我们与零售合作伙伴创建了宝贵的对话机会。

Adriano Galliani, Vice President and Managing Director of the AC Milan soccer team adds: “We are very proud that Casa Vincola Caldirola has chosen to enew the sponsorship for this season. It means that the team that we formed during the previous seasons reached the desired objectives.  We are now at the beginning of a new season with our shield sewn onto the front of the players’ shirts and we are ready for both the new sporting and commercial challenges that face us. Challenges that will strengthen the AC Milan brand both inItalyand around the world, so as to provide Caldirola and all of our other sponsors with a unique brand partnership with great appeal”.

Adriano Galliani，AC米兰足球队的副总裁兼总裁说道：“我很自豪卡迪罗拉酒业有限公司选择我们，继续成为我们这一季赛事的赞助商。这意味着我们的团队在以前的赛季达到预期的目标。现在是在新赛季开始的时候，我们重新穿上备好的球衣去迎接所面临的新赛事和商业挑战。这些挑战会加强AC米兰在意大利和国际市场的品牌（形象），因此与我们的品牌合作关系对卡迪罗拉和其他的赞助商才会有巨大的吸引力”。

 “We are very satisfied with the renewal of the partnership between AC Milan and Caldirola,” concludes Marco Bogarelli, President of Infront Italy, “which is a continuation of a relationship that has grown over the previous seasons. This agreement allows us to underline our commitment and our efforts towards those soccer clubs we look after, in the search for and selection of, on their behalf, some of the most prestigious national and international brands. As part of our efforts, we aim to create the best possible opportunities for brand awareness and visibility in line  with  the companies’ market strategies”.

“我们很高兴AC米兰和卡迪罗拉能继续建立起合作伙伴的关系”，Marco Bogarelli 马尔科.博加雷利(infron主席，AC米兰官方顾问)总结说，“这是上个赛季关系的延续，本协议允许我们强调我们的承诺，允许我们照顾的球队努力去寻找，选择一些最富盛名的国家和国际品牌，并且作为他们的代表。作为我们努力的一部分，我们的目标是建立符合公司市场策略，为品牌的知名度和能见度创造最好的机会”。

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